What does interactive video provide to the viewer?

Interactive video offers viewers the ability to control their viewing experience, making their engagement more personalized and dynamic. With interactive elements, audiences can make choices that influence the storyline or navigate through video content in a non-linear fashion. This capability allows viewers to dictate how they interact with the material, which can enhance their connection to the content and provide a more immersive experience. By allowing viewers to select options, explore different narratives, or even change the pace and focus of the content, interactive videos actively involve them in the storytelling process rather than just passively consuming the information. This interactivity is a defining characteristic that sets it apart from traditional video formats.