What is measured by the term 'Demographics' in television?

The term 'Demographics' in television refers to the characteristics of the audience that are essential for understanding who is consuming the content. This includes specific attributes such as race, age, gender, income level, education, and other defining traits. Networks and advertisers rely on demographic information to tailor programs and marketing strategies to effectively reach their target audiences. Understanding these characteristics helps in shaping content that resonates with particular viewer segments, optimizing advertising placements, and ultimately increasing viewership and engagement.

While other options present important aspects related to television, they do not pertain directly to audience characteristics. For instance, the cost of program production relates to financial aspects, time slots refer to scheduling logistics, and content ratings focus on the popularity and viewership numbers of shows rather than defining who the viewers are.