What is the purpose of a character generator in video production?

The purpose of a character generator in video production is to overlay text and graphics onto a video image. Character generators are specialized tools that allow operators to create and manipulate text, such as titles, captions, and lower-thirds, as well as graphic elements like logos and animations, which can be integrated into a video production. By using a character generator, production teams can ensure that information is clearly conveyed to the audience, adding context and enhancing the visual experience of the content. This function is crucial for providing viewers with information and creating a professional look for any broadcast or presentation.