What term describes a title moving horizontally across the bottom of the screen?

The term that describes a title moving horizontally across the bottom of the screen is "Crawl." This technique is commonly used in television broadcasts and news reports, where text, such as headlines or scores, moves from one side of the screen to the other. Crawls are particularly effective for displaying information in a continuous flow, allowing viewers to read the text while still watching the visual content on the screen. This format is distinct from others like a "roll," which typically involves text moving vertically, and a "lower third," which refers to a graphic displayed in the lower portion of the screen, often with information about a speaker or location. A "fade" relates to a transition effect rather than text movement. Understanding these terms helps in grasping how information is presented visually in media production.