Which activity is typically part of the process of developing a new television program?

Creating a treatment of the show is a crucial step in developing a new television program. This document outlines the concept, characters, and storyline, serving as a blueprint for the show. It communicates the vision to potential producers, networks, and other stakeholders, allowing them to understand the tone and direction of the project. A well-crafted treatment showcases the show's unique qualities and can generate interest and support before moving on to more resource-intensive steps like filming or air-testing.

While filming the pilot episode, air-testing with audiences, and conducting demographic studies are important parts of the programming process, they typically come after the initial concept has been solidified through a treatment. The treatment lays the groundwork that informs and influences these subsequent phases of production.